Packaging & Print
There is pure joy when you see your hard work in “real time”. Whether the package design and print production are tangible or viewed on screen.
Campaign & social media
I find the process wins out. The journey starts with concept, venturing into the design process, working alongside creative directors, copywriters, and motion graphic designers to finally cross the finish line with a visually impactful outcome. Beginning to end, the collaborative efforts optimize brand visibility and conversion rates.
web design
Stretching my creative wings into web development broadens my perspective and allows me to work closely with cross-functional clients. Both developers and copywriters enrich my skills, allowing me to create eye catching and responsive websites, landing pages, forms, and banners. Utilizing Figma, I find my “behind the scenes” creations come to life.
art direction
I thrive in the process. The nitty gritty method of taking an idea, brainstorming concepts, and then executing it. I am thrilled at leaving my thumbprint on the finished work, hidden amongst the copywriters, multimedia and motion graphic designers of whom I work with closely. All the while leaving my stamp on the finished design, the work aligns with the clients’ messaging, on-brand objectives and end goals.
event design
I see Interactive/experience design as an opportunity for your inner child to leap from your story board to real life. The fun of creating an eye-catching experience that won’t be swallowed up in a room full of hundreds of other vendors is what drives me to really dig deep into my creative well.
illustration
I will forever be the doodler, absent mindedly drawing illustrations on and in all mediums. These creations are a great tool to add when building digital and physical assets, giving the finished product something organic and relatable. Adding depth to a design that most often falls flat otherwise.
brand & IDENTITY
I love collaborating with clients. All companies have a vision of how their brand is perceived and how it connects with their targeted customer. The logo, the typeface, the color palette and visual tone are the elements I work with when designing a client’s portfolio. Bringing in my passion for the process, adding my ingenuity, I help clients fall in love with their company and get them ready for the world. And like all nurtured relationships, I am all for keeping the brand fresh, consistent and modern.
Everything Else
Concepting
Arguably one of the most engaging parts of the design process. Brainstorming. Tossing big, small, crazy, and quiet ideas onto a story board. When collaboration is at its peak, foraging for a winner, I am living for it! The mess of it all, taking a step back, and amongst the chaos finding that little nugget.
Project management
All good things come from a strong project manager. Guiding your team through the planning process, staying on schedule, nurturing cross-functional teamwork through positive and concise communication as well as navigating the project within the confines of budget parameters are but a few characteristics I bring into my management. Working in the trenches with the team, keeping us all on task and following the 7 P’s as our guide, we can conquer any project.
marketing
Leveraging data-driven insights and analyzing market trends are the start to my process of creating visually compelling campaigns that align with brand strategy and drive customer engagement. In my experience, this direction enables me to design marketing assets that are both visually impactful and optimize brand visibility and conversion rates.
digital
Our modern world consumes content in digital form almost exclusively. Making sure the design stops scrolling and captures attention quickly are the key ingredients to a successful digital design.
brand management
I wear my “brand enforcer” badge proudly, as I consistently, throughout my career, monitor brand integrity. Keeping the integrity of a brand consistent across multiple platforms, various business units, and amongst outside vendors is crucial to the continued success of a brand.
physical media
The love language amongst elite designers is loudest once a design becomes tangible. Paper types, PMS and Pantone numbers, vinyl weights are just a few “sweet nothings”whispered between the team. Working with vendors and bringing the vision to physical form is very rewarding and worth all that lovey-dovey lingo.