Brand Exploration
City of Moscow Artwalk
( A )
The City of Moscow already had a strong brand, I was brought in to expand on the existing visuals to create a variety of elements that could be used across various platforms and events. Such as patterns, expanded color palette, social media assets, and merchandise.
( B )
The visuals are inspired by bauhaus designs. The color system relates to the season each month. Assets were designed to post across multiple platforms, websites, and emails.
( C )
Designed 2024
Brand expansion
City of Moscow Artwalk brand assets before expansion.The brand identity had some strong key elements in it to start, but there was a disconnect in color composition, typography, and the overall layout of assets. I enhanced the brand by adding in 2 colors that brought better cohesion, and expanded on the iconography. Instead of each year having the bouncing ball, there is now a new icon for each year while still maintaining the brand identity build from the beginning. Just... enhanced.
City of Moscow Artwalk brand assets after expansion.
